While he’s become a familiar face through his role in Starz’s Power series, Rotimi is shifting the focus back into his music and with that new focus, the Nigerian-American actor and singer has returned with an Afrobeats-inspired track “Love Riddim.”
The new effort is smoldering and infectious cut that also marks the beginning of a new partnership between Rotimi and EMPIRE following his departure from 50 Cent’s G-Unit imprint.
“I wanted to sign to EMPIRE because I didn’t believe in an artist under a label,” Rotimi tells Billboard. “I wanted to do a partnership. I wanted to have creative freedom. I wanted to have conversations in a room where we collaborate on things and not go to a major because that system is old and I feel like this is a new wave where artists can express themselves and then they have a machine truly backing them. I wanted that. I wanted that for myself.”