The basketball legend is now seeking to solidify his title as founder of this wave and his association with the phrase by trademarking it. Lawyer, Josh Gerben, shared on Twitter today that James’ company, LBJ Trademarks LLC, has filed to trademark “Taco Tuesday” for posts on social media and a podcast of the same name. The application states that James wants the rights for “advertising and marketing services provided by means of indirect methods of marketing, communications, namely, social media, search engine marketing, inquiry marketing, mobile marketing, blogging and other forms of passive, shareable or viral communications channels.”
It’s hard to imagine what a “Taco Tuesday” podcast would entail or how interesting it could be. But with everyone and their mother starting a podcast these days, James might as well jump on that wave while he’s at it. Perhaps it will feature dinner table discussions, as he has been inviting high-profile guests to join his family for a Mexican meal.