Romantic Depot CEO, Glen, told The Blast that 6ix9ine came to their shop a few months back, prior to his arrest, and expressed interest in appearing in promoting the campaign. Glen said the rapper was “very humble when he came in” and gave them full support. In terms of compensation, Glen said that 6ix9ine did the commercial for free and gave them full authorization to use his likeness. 6ix9ine was reportedly supportive of the campaign and wanted to lend his voice to spark a bigger conversation around violence against women.
Apparently, when 6ix9ine walked into the store, he was eying a few of the toys but declined to take any home, saying, “Dude, my mother would bug if she found that under my bed!”
“When I was younger I used to make a lot of stupid mistakes, but I’m ready to learn more,” 6ix9ine said in the commercial for the campaign.
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The company began airing the commercial ahead of Valentine’s Day. They did receive some backlash for 6ix9ine’s inclusion due to recent allegations that he abused his baby mother. However, Glen said the response has been mainly positive. They also reiterated that don’t condone 6ix9ine’s violent behavior or his ties to gangs.